Scientific research has proved that the colours worn in clothing can alter mood, physiology and fate to some extent. According to psychologists, colour appears to affect well-being and behavior in a combination of biological, physiological, phychological, social and cultural factors. Each individual is attracted to some colours more than to others and his or her total reaction to that hue appears to improve and balance his or her emotional state. On the average, magenta, red, orange, yellow, and yellow green are regarded as warm colours and are associated with excitement, happiness and comfort. The colours at the blue end of the spectrum tend to be cold and are connected with sadness, sleep and discomfort.
Coloured objects can therefore relieve emotional stress and even cure ailments. Red light is known to increase blood pressure, respiration and heart rate in men and women, and statistically, is more likely to produce epileptic seizures than blue light. Violet, blue, light blue, cyan and sea green are cool coloures that induce calm and peace but and excess of these shades encourage sadness, withdrawal and repression.